Biotin

What Is Biotin?

Biotin, also known as vitamin B7, is a water-soluble member of the B-vitamin family that plays a vital role in maintaining overall health — especially when it comes to hair, skin, and nails. Often called the "beauty vitamin," biotin is best known for its ability to support the body from the inside out, helping you look and feel your best naturally. One of biotin’s most important roles is supporting the production of keratin, a key structural protein found in hair, skin, and nails. Keratin is what gives your hair its strength and shine, your nails their firmness, and your skin its smooth, protective surface. When your body has enough biotin, it can produce keratin more efficiently — leading to healthier, stronger, and more resilient beauty features.

Biotin also supports energy metabolism by helping enzymes break down carbohydrates, fats, and proteins. This process converts food into usable energy, making biotin essential not only for appearance but also for overall vitality and wellness. People who get enough biotin often report feeling more energized, focused, and balanced throughout the day. While biotin is found naturally in foods such as eggs, almonds, sunflower seeds, spinach, and sweet potatoes, certain factors can reduce how much your body absorbs or needs. Stress, restrictive diets, digestive issues, and long-term use of certain medications can all lead to lower biotin levels. Even though biotin deficiency is rare, when it occurs, it may result in symptoms like thinning hair, dry skin, brittle nails, fatigue, and even mild mood changes.

One of the main reasons biotin supplements have gained popularity is their potential to support hair growth. While biotin isn’t a miracle cure for baldness, studies have shown that people with low biotin levels often see improvements in hair strength and thickness when they supplement regularly. It’s also widely used to reduce nail brittleness and improve nail growth over time. Unlike topical beauty products, biotin works from within, supporting the body’s internal systems. By nourishing your cells and metabolic pathways, it promotes long-term improvements in both appearance and function. Many people take biotin not just for cosmetic reasons but also to support a healthy nervous system, since biotin plays a role in neurotransmitter activity and brain function.

At NATURIQ, we focus on providing high-quality, bioavailable biotin — meaning it's easy for your body to absorb and use. Our supplements are designed for modern lifestyles, helping you maintain natural beauty and daily energy in one simple step. Whether you’re aiming to improve hair health, strengthen your nails, or give your body a gentle boost, biotin is a smart and science-backed choice. Your beauty and well-being are connected. With the right nutrients like biotin, you can support both — naturally and effectively.